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L3 Family
Wealth
Partners

L3 Family Wealth Partners is a new family-run Financial Advisory Company in West Palm Beach, FL and its surrounding areas. Marc Linsky, the CEO of L3 Family Wealth Partners, plans to use his knowledge, decades of experience, and list of clientele to start his new business. He has requested a prominent and luxurious website to cater toward the lifestyle of the people living in the West Palm Beach area. He and his two sons are family-forward and hope to grow their business family exponentially in the next 5-10 years. The Linsky’s pride themselves on finding a personal solution for each of their clients because the they understand that every client is unique.

View Prototype

Dreamy vintage shot of senior couple enjoying a leasure cruise

Happy senior couple sitting on the bench in park

Senior Man With Arm Around Woman Walking On Beach

Problem Statement

Mark Linsky, his two sons, and L3 Family Wealth Partners needs to create their first website and instantly stand out to the West Plam Beach and surrounding community when looking for Retirement Solutions.

How might we help L3 Wealth Partners create a luxurious website that incorporates their current brand, enhances the design to appeal to community in south Florida looking for financial help, and help them become an top Fianncial Firm in the West Palm beach and surrounding ares.

Research

My team and I had many conversations with Marc Linsky, his sons and family, and the L3 Financial team to learn their vision of the website.

Marc already had a brand he loved, so we were able to use his current colors and brand guidelines as a starting point for his website.

Using the gold and black color from his brand and the many conversations with Marc and his team, we were sure we could create the luxury brand Marc was hoping for.

Adorable child girl and positive grandpa holding hands while dancing together in living room

Colonnade, row of classical stone columns, background with copy spaced

Successful mature businessman looking at camera with confidence

Users

After completing the research portion of this redesign, my team and I were able to complete our user persona. In this instance, our user is Michael, a wealthy 40-year-old, man living in south Florida, who has some investing experience but wants really enhance his options and possibly increase his risk to allow for a greater retirement.

Many clients have been in the same position as Michael, wanting to increase their final nest egg wealth, and we feel that L3 Family wealth financial could greatly help Michael achieve all of his retirement goals.

Smiling mature women making heart shape with fingers

Design Goals

Create a website with a luxury looking design. We will use the black, white, and gold color scheme from his previous brand to do this and to match clientele in West Palm Beach, Florida.

Show the Linsky’s value of family with imagery of themselves and their family as well as the imagery of their extended family, their happy clients.

Highlight the presence of the Linsky family in Media with media banners on the homepage as well as separate pages for each media format the Linsky family is on.

Cheerful senior people drinking tea with cake together

Design Process

Retirement_Protection_Solutions_Style_Guide_Web copy

Final Prototype

This website is catered toward the high-end clientele of West Palm Beach Florida with its classy look, gold and black color scheme, and touch of imagery from the West Palm Beach areas.

This website is dynamic and modern with its use of Icons, unique modules, and jQuery movement throughout.

This new website will greatly help Marc Linskey and his two sons establish themselves as a leading financial company, and the design allows for growth and change that may come along in the future at L3 Family Wealth Partners.