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Bowen Wealth

Bowen Wealth is a well know existing financial advisory company in Charleston, SC and surrounding areas. Brandon Bowen, the Founder and Chief Financial Advisor of Bowen Wealth, hopes to use his financial expertise, years of experience, and well-known presence in Charleston, SC to grow his business exponentially. To do this, he needs a more tailored website that shows his positive and light nature along with his long-lasting family heritage in Charleston. Brandon has immense pride in Charleston, is extremely personable and truly cares about every one of his clients.

View Prototype

Initial Thoughts on Current Website

Problem
Statement

Brandon Bowen and Bowen Wealth needs to have a more robust website created to allow them to stand out as a primary financial company in the Charleston, SC community and surrounding areas.

How might we help Bowen Wealth create a website that allows Bowen Wealth to become a leading financial company in Charleston, SC?

Research

My team and I had many conversations with Brandon Bowen and his staff to learn more about their vision of the website and how to connect well with the city of Charleston.

Because Brandon already had a website and brand created by my team, we were able to incorporate the style.

Using the colors from “Rainbow Row” in Charleston currently in his current logo we were sure we could create a look that would be recognizable to the area of Charleston, SC.

Brainstorm

Users

After completing the research portion of this redesign, my team and I were able to complete our user persona. In this instance, our user is Brian, a wealthy 50-year-old, man living in Charleston, SC, who has a large amount of savings and wants to invest in smarter more efficient ways.

While people in Brian are unique in their investment opportunties, the area of Charleston, SC does have a large number or upper-middle class members who Bowen Wealth is hoping to incorporate into their financial business family.

Design Goals

Create a website with a high-end design. We will use the rainbow row color scheme from his website, highlighting that area of Charleston, SC.

Use imagery and video of Brandon Bowen and Charleston, SC to highlight Brandon’s knowledge of the area and attract clients from that area to become a client of Bowen Wealth.

Brandon Bowen has been with the Impact Partnership for many years and has a great media presence. He wants to be sure to highlight this media presence throughout his new website which we will accomplish with video, and media branding.

Design Process

Final Prototype

This website is made for the area of Carelston, S.C. With it’s use of imagery, color, and font.

This website shows of Brandon Bowens knowledge and understanding of the Charelston, S.C. area and shows that he is well versed in the financial growth and retirement community. This is shown throug the many images and videos that we have shown in his new website.

We beleive that this new website will help Bowen Weath grow exponentially in the Charelston, S.C. area and help Brandon become the most well known financial adivsor in the Charelston, S.C. are

View Prototype